VIDEO: J.Cole – “a m a r i”

J.Cole defines his greatness in the first visual off his new album, The Off-Season. The track is dubbed after his manager Ibrahim “IB” Hamad’s son, Amari.

Directed by Mez for Heirs, Cole returns to New York and unleashes his fiery flow in a series of eye-catching shots. He mobs with the crew in the projects and dappers up with his clique. Elsewhere, Jermaine controls a Dreamville helicopter from the city skyline, hangs upside down off a bridge, sets a booth on fire, and kicks it with a baddie in his dorm room full of plaques. Hold on to your inner child.

Over the weekend, J.Cole made his debut in the Basketball Africa League as his Rwanda Patriots defeated the Nigeria’s River Hoopers 83-60.