In July 2021, Camila Cabello returned to music after a year-and-a-half-long break, with the release of her single “Don’t Go Yet.” Following the track’s release, Camila revealed the name of her third album, titled Familia.
In her July 2021 interview for YouTube’s RELEASED, Camila touched on the album’s content and inspiration:
There’s definitely some surprises on the album, perspectives people haven’t heard me come from before, things I haven’t talked about before. And sonically, a whole new kind of landscape for me that draws on a lot of my roots, I’m Cuban-Mexican. Drawing from my childhood.
On February 21, 2022, Camila came to Twitter to announce the album’s second single, “Bam Bam”, which is a collaboration with British singer Ed Sheeran. She posted a pre-save link to the song.
The song was officially released two weeks after the announcement, on March 4, 2022. The day before it was released, Camila said that her album would come out on April 8, 2022.
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